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I started using 11x17 paper, since this is going deep into tangible products. I feel that I keep losing myself when I design products for the concept. Therefore, I wrote my message and demographics down on every sheet to remind myself my goal, audience and purpose.

Just to tell you my demographic again, that is to change the Han ethnicity who is now only defined by language and writting to become an ethnicity like others who can also be instantly recognized by their clothing.

My theme for this concept is that, the revive of the Han clothing is not simply the revive of that piece of clothe, but also thousands years of culture and ettiquette behind. Therefore, I decide to take the theory from the Social Psychology book saying that cultural values tend to be perpetuated when they are being presented on an unconscious level. Also there is a kind of perception known as the participant in which the perciever is involed in making things mean. As a result, I decided to have the reader to have personal experience of the living of ancient China, in which he is involved in the living style with the main character.

I had this timeline a long time ago, but had it more refined in layout this time.

A person with half split clothing on fits the role of misunderstanding of the two ethnicities as one.

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Posting everything right on the wall gives me a much more broader sense of how things are working overall. From this method, I came up with 3 broad ideas, that will later brach out into smaller ideas.

From using the same method, I came up with 3 general concepts. History, Misuderstandings and Identity.

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These are all diffferent kinds of ideas I came up with, however, this ideas were more disjointed, a lot of them were micro and a few were macro. Due to the nature of my process book, I was working in a complete linear fashion, so my instructor told me to go in the other way.

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The above are the research I did on the relationship between clothes and identity.

After some research done, I started doing visuals. This one is the contrast between Manchurian hairstyle and Han hairstyle, along with a Manchurian in Manchu clothe and a Han in Han clothe.

A rough storyboard approach for narration.

Code. Hanfu is a clothing that has meaning in every corner of its design. Therefore, the codes itself reveals the nature, belief, and living style of the Han ethnicity.

How one particular aspect of symbols can tie to the entire clothing system. When one sees a sign, it automatically leads to the rest. It's like you never know how the bottom of the iceberg is like, but you have a pretty decent idea about it by look at one part of it.

This is the part where the instructor told me to put down what I always want to convey no matter what approach I take. Also a list of misunderstandings that people have towards the Chinese. This way, it always keep me on track doesnt matter what fancy concept I come up with in the future.

A list of questions and answers I did by asking myself questions to lead to my own answer.

More readings I have to do for my research....

What I need to convey, and a list of stereotypes that most people have towards the Hans and Han clothing.

A list of concept I had.

A much more refined version of how the narration idea can be approached.

Basically this is storyboard on both page. The storyboard only shows the big events happened during the history. The history explains how both han and manchurian clothing became the way how it is. One side is Han, the other side is Manchu. By having them juxtaposed, you can quickly find out the difference. Also, there are magnification circles that show the micro aspects of the clothing.

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Schedules in front of my computer, always see them when I look up ;p

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My demographics, a few Han Chinese attending a cultural festival in China, they saw a lot of minorities with their own ethnic clothing. When asked about their own ethnic clothing, they don't know what to answer. Perhaps my demographic is still not very clear. But they are mainly Chinese youth after the late 70s who are interested in their own culture, but do lack certain resources to find out what they wanna know.

Take a look at the Han-Manchu population comparison, do you think an ethnity of only 1 percent of the entire country can represent the rest 90 percent of the others?

The direction my audience are aheading (original writing)